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Title: Deadmau5 “4x4=12”
Client: deadmau5 / mau5trap / EMI
2010

In 2009 we were approached by EMI to develop a 3D interpretation of the distinctive deadmau5 “Mouse-Head” logo, which was to become the album cover artwork for his studio album titled “4x4=12”.

“4×4=12 is the fifth studio album by Canadian record producer and DJ deadmau5, released internationally on December 6, 2010 by Virgin Records and a day later in the United States by Ultra Records and mau5trap Recordings. The album’s title refers to a miscalculation made by deadmau5 on his Ustream channel, where he mistakenly said that his live setup of four banks of four “equals twelve” instead of sixteen.[1] The album received a nomination at the 54th Grammy Awards for Best Dance/Electronica Album.

– deadmau5

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