Client: Joseph Joseph
“Presented in a sleek grey knife block, this Joseph Joseph Duo set is a kitchen must-have. The knives feature Japanese stainless-steel blades and non-slip pinch-grips. They effortlessly slide into the easy-access knife slots of the block. The set includes: 3.5″ paring knife, 5″ Santoku knife, 6″ chef’s knife, 8″ carving knife and 8” bread knife, covering all your chopping, slicing and carving needs.
The Duo Collection of innovative kitchenware has been created by Joseph Joseph for a whole new market, with products carefully designed to appeal to a broad range of consumers. The collection encompasses key kitchenware categories, essential, everyday products, and new innovations plus re-imagined Joseph Joseph best-sellers. The target consumer is aspirational, solution focused, quality conscious, and possibly a first-time homeowner, or a young family. The Duo product is made unique by simple, benefit-driven innovation, intuitive function, high-quality materials, a distinctive colour palette and an impactful range identity.”