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Product: “The Line Up” Spice Rack
Client: Jamie Oliver / Jme
2010

In 2009 Morph were approached by Jamie Oliver to be part of a group of carefully selected designers, who were commissioned to develop the debut range of products for his new brand “Jme”, which was to be sold exclusively through Jamie at Home. Over the following years we continued to add new designs to the ever expanding range, including this spice rack to accommodate their existing spice jars.

“This solid oak spice rack was designed by us for the existing range of tiny flip-jars which were already on sale as part of the J-me (Jamie Oliver) range. It includes blank card slips for writing your own labels, which then go into the front holders.

– Jamie Oliver

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