Product: Duo™ EasyTear™ Kitchen Roll Holder
Client: Joseph Joseph
“This innovative product makes the task of tearing off paper towels much easier with it’s push top lock. It’s raised base edge stops the roll from unravelling and the non-slip base provides added stability and excellent resistance when each sheet is pulled. Suitable for rolls up to 24 cm (9 ½ inch).
The Duo Collection of innovative kitchenware has been created by Joseph Joseph for a whole new market, with products carefully designed to appeal to a broad range of consumers. The collection encompasses key kitchenware categories, essential, everyday products, and new innovations plus re-imagined Joseph Joseph best-sellers. The target consumer is aspirational, solution focused, quality conscious, and possibly a first-time homeowner, or a young family. The Duo product is made unique by simple, benefit-driven innovation, intuitive function, high-quality materials, a distinctive colour palette and an impactful range identity.”