Product: Duo™ Masher
Client: Joseph Joseph
“Crafted with an ergonomic ‘D’ shaped handle and pan-scraper edges to prevent your mash from sticking to the sides of the pan, this grey masher from Joseph Joseph features a tough mashing head with easy-clean holes and is dishwasher safe.
The Duo Collection of innovative kitchenware has been created by Joseph Joseph for a whole new market, with products carefully designed to appeal to a broad range of consumers. The collection encompasses key kitchenware categories, essential, everyday products, and new innovations plus re-imagined Joseph Joseph best-sellers. The target consumer is aspirational, solution focused, quality conscious, and possibly a first-time homeowner, or a young family. The Duo product is made unique by simple, benefit-driven innovation, intuitive function, high-quality materials, a distinctive colour palette and an impactful range identity.”