Product: Duo™ 4 Piece Measuring Cup Set
Client: Joseph Joseph
2017
“Available in a bold red colourway, this set of measuring cups from Joseph Joseph features a neat, space-saving design whereby the cups fit inside one another and the handles clip together allowing for easy storage. In a set of four the measuring cups included are 1 cup (250 ml), 1/2 cup (125 ml), 1/3 cup (85 ml) and 1/4 cup (60 ml).
The Duo Collection of innovative kitchenware has been created by Joseph Joseph for a whole new market, with products carefully designed to appeal to a broad range of consumers. The collection encompasses key kitchenware categories, essential, everyday products, and new innovations plus re-imagined Joseph Joseph best-sellers. The target consumer is aspirational, solution focused, quality conscious, and possibly a first-time homeowner, or a young family. The Duo product is made unique by simple, benefit-driven innovation, intuitive function, high-quality materials, a distinctive colour palette and an impactful range identity.”