Client: Venture Three / ONO
An unreleased logo concept we developed for “ONO” with Venture Three, which explores the form in three dimensions and in a high gloss finish to give an overall sculptural feel.
“Peter Saville’s three-dimensional interpretation of Tate Modern marks the opening of the gallery in it’s new form on 17th June 2016. The opening of a major extension to the original museum would be a cause for celebration in itself, but the purpose of the commission, an image to work across Tate communications, was to convey the message that the larger building is a single entity with new parts that are a natural growth from the original. The composition has a vitality and sense of movement that express this evolution. Originally conceived as a digital sequence from which a multiplicity of views could be derived the work has a sense of being experiential as the viewpoint moves around the building. The success of the digital image led Saville to make a three dimensional version”