Product: Philips Jamie Oliver™ Tool Range
Client: Jamie Oliver & Philips
In 2009 we were approached by Jamie Oliver to design for his newly established brand Jme, which 2012 went on to include our collaboration with the in-house design team at Philips to design this range of his kitchen appliances.
“For me, it’s about encouraging more people to enjoy cooking and to feel as comfortable and confident as possible using this kit. And, ultimately, I set out to design a range that I would be genuinely happy to have and use in my own kitchen. Every piece of kit from the Jamie’s Tools range by Philips Jamie Oliver has a splash of lovely cornflower blue, the colour I chose to match the clean retro shapes we’ve used. This stuff is meant to be shown off, not hidden away in cupboards.”
“Whizzing up a silky smooth soup, pesto or salsa really couldn’t be easier. Featuring our innovative ProMix blending technology, ultra-sharp titanium coated blade, and new and improved metal bar cage, you can direct all 650W power straight into your pot, pan or roasting tray. Plus, with three simple attachments and turbo speed, this essential bit of kitchen kit will save you time and effort every day.”
“This must-have kitchen gadget packs a crushing 600W of power, super easy speed control and one-touch pulse. Together with an ultra-sharp titanium coated five-star blade and ProBlend 5 technology, it makes light work of ice and other tough ingredients, so you finish up with perfectly smooth smoothies, soups and batters every time. And with a high quality glass jar and detachable blade unit, you can save on washing up by simply popping them in the dishwasher.”
“Think fresh salads, dips, gratins, sorbets – the list goes on. Thanks to a powerful 1000W motor, adjustable slicing disc (1-7mm), reversible fine and coarse shredder, plus our new serrated blade for quick frozen desserts, you can blend, whip, slice, grate and chop without picking up a knife or whisk. With the Food Processor in your kitchen, you have everything you need to make almost anything you want.”
“Rediscover your food’s inner beauty with this innovative steamer. We’ve given it a flavour booster that allows you to add fresh herbs and spices to infuse your food as it steams. So, whilst you have potatoes steaming at the bottom, greens and fish on top, every ingredient is connected by incredible taste and aroma. Plus, the new bain-marie with scorch free vent holes makes perfect desserts while you tuck in to your dinner. What could be easier?”