Product: Speed Peeler & Masher
Client: Jamie Oliver / Jme
2010
In 2009 Morph were approached by Jamie Oliver to be part of a group of carefully selected designers, who were commissioned to develop the debut range of products for his new brand “Jme”, which was to be sold exclusively through Jamie at Home. Over the following years we continued to add new designs to the ever expanding range, such as the “Essentials” collection, which included this Speed Peeler & Masher.
“This is a refresh of the traditional “Speed Peeler” design which we did for the J-me (Jamie Oliver) brand. This example has a thicker and more robust stainless steel frame, to help prevent the blade from popping out unwantedly. Our take on the potato masher for the J-me (Jamie Oliver) brand, which has a stainless steel mesh and a sturdy handle.“